Top 5 Social Apps Performance in Kenya Q4 2024

In the fourth quarter of 2024, the performance of social apps in Kenya showed notable trends across downloads, revenue, and active users. Data from Sensor Tower provides insights into the top five apps during this period.

TikTok Lite - Save Data & Fast saw a consistent increase in weekly downloads, peaking at around 191.8K in early December. The weekly revenue for the app fluctuated, reaching a high of approximately $24.5K in late November. Active user numbers showed a gradual rise, ending the quarter at about 8.1M.

Facebook Lite experienced growth in downloads, reaching approximately 201.3K in mid-December. Revenue remained steady, with a slight peak of $2K in late November. Active users fluctuated slightly, ending at around 7M.

Instagram Lite showed a steady increase in active users, rising to approximately 4.2M by the end of December. Downloads peaked at around 176.5K in early November, while revenue varied slightly, peaking at $2.9K in mid-November.

Video Downloader HD - Vidow had a noticeable increase in downloads, reaching about 31.9K by the end of December. Active users also grew steadily, peaking at approximately 70.7K in the final week.

BIGO LIVE Lite – Live Stream experienced a significant peak in downloads at around 56K in early December. Active users rose to about 95.7K, while revenue saw minor fluctuations, reaching $0.4K in mid-November.

These insights highlight the dynamic nature of social app engagement in Kenya, offering a glimpse into user preferences and app performance. For more detailed insights, visit Sensor Tower.